Privacy Policy
Last Updated: 23 October 2026
Website: https://tadaindia.com
1. Who we are
People Focused Technologies Pvt Ltd (“Ta-Da”, “we”, “us”) runs TA-DA (https://tadaindia.com) and the Ta-Da Celebrations apps for iPhone, iPad and Android. This policy explains what we collect on the website and in the app, how we collect it, how we use it, and who we share it with.
2. The website
- Comments: your name, email, IP address and browser details, to show your comment and to catch spam.
- Images you upload: you upload them at your own risk. Please remove GPS location data (EXIF) from photos first. Store employees may see uploaded images, only to fulfil your order or booking.
- Contact forms: what you type, to handle your request or transaction. We don’t share it with third parties.
- Shop payments: processed by WooCommerce with our payment processors (Razorpay or Stripe).
- Cookies: session, login and preference cookies keep you signed in and remember your choices. You can turn cookies off in your browser settings, but parts of the site may stop working.
3. The Ta-Da Celebrations app
What the app collects, how, and why
| What | How we get it | Why we use it |
|---|---|---|
| Account details: name, email, username, phone number, and your Apple or Google sign-in ID | You enter them, or Apple or Google shares them when you sign in with them | Creating your account and signing you in |
| Profile and family details: profile photo, date of birth, gender, marriage link, your children’s names, birthdays and photos, family tree members | You add them | Showing your celebrations, reminding your circles of birthdays and anniversaries, building your family tree |
| Content: posts, wishes, comments, memories, photos, videos, voice notes, celebration pages, gallery uploads, and messages in Spaces and group chats | You add them | Sharing them with the people you choose |
| Circles and contacts: people you add to circles. If you use Find friends, your contacts’ phone numbers are turned into one-way codes (hashes) on your phone, and only the codes are sent | You add people, or allow contacts access | Showing your circles, finding friends who already use Ta-Da |
| Location (only if you allow it): your country and city, worked out on your phone, and places near you when you use the AI Planner | Your device | Checking which features are available in your region (for example, Wallet), tailoring our emails to your country and city, and finding places near you in the AI Planner |
| Purchases: AI credits and subscriptions | Apple, Google Play, RevenueCat or Razorpay tell us about your purchase | Giving you what you bought |
| Device and usage: device type, app version, timezone, notification token, and how the app is used | Collected automatically | Sending notifications, fixing problems, improving the app |
| Safety: reports, blocks, and your agreement to the Terms of Use | You report or block, or agree to the Terms | Keeping the community safe, and meeting our legal duties |
The app doesn’t use your advertising ID, and it doesn’t track you across other companies’ apps or websites.
AI features and our AI partners
Some features use outside AI companies (“AI partners”). In the iOS app, each feature asks your permission before anything is sent to them, and tells you what is sent and to whom. You can change your choice any time in Menu › AI & privacy.
| Feature | What is sent | Who receives it | Why |
|---|---|---|---|
| AI wishes | The photos you add, which may show faces; the wish details (name, age, date, message); the birthday person’s profile photo, if they allowed it | iOS app: ByteDance (Seedream, through BytePlus). Android and web: ByteDance, Google (Gemini) or MiniMax, depending on the picture style | To make the AI wish picture |
| AI videos | Your AI wish picture, which may show faces, and a short description of the movement | MiniMax | To turn the picture into a video |
| AI Planner | Your messages; details it looks up to help you (names in your circles, upcoming birthdays, RSVPs, your children’s names and ages); places near you, found using your location; photos you add | Google (Gemini). Pictures it makes: ByteDance (Seedream) | To answer your questions and plan your celebrations |
| Space greeting pictures (birthday, anniversary and festival pictures that a school, college or company Space sends its members) | The member’s name and, only if they allowed it, their profile photo | ByteDance (Seedream), MiniMax or Google (Gemini), depending on the Space’s settings | To make the greeting picture |
Your photo and AI wishes. When you join, you choose whether people in your circles can use your profile photo in AI wishes for you, and you can change it any time in Menu › AI & privacy. If you say no, your photo isn’t sent to any AI partner for anyone else’s wish.
How our AI partners protect your data. We send our AI partners only what a feature needs, only when you use it (or, for Space pictures, only if you allowed your photo to be used). Each partner processes the data to provide the feature for us under its business terms. These terms require them to protect it at least as well as we do, and they don’t let the partner use it to train its AI models. They may process the data on servers outside India. The pictures and videos made for you are stored in your Ta-Da account until you delete them.
4. How we use data
- To provide our services: celebrations, bookings, orders, AI features and support.
- To keep Ta-Da safe: reviewing reports, removing content that breaks our Terms of Use, and stopping abuse.
- To send you notifications and emails about your celebrations and your account, and occasional Ta-Da news. You can turn notifications off in your phone’s settings, and unsubscribe from emails with the link in any email.
- To improve the website and the app (analytics and troubleshooting).
- To meet our legal duties.
5. Who we share data with
- Stores and vendors you choose, only to fulfil your order or booking.
- The people you share with: your circles, Spaces and celebration pages see what you post there.
- AI partners, as described in section 3, only with your permission in the iOS app.
- Service providers, who use the data only to provide their service to us: Apple, Google Play, RevenueCat, Razorpay, Stripe and WooCommerce for payments; Google Firebase for notifications; PostHog and Google Analytics for analytics; Google Maps for maps; ipinfo, to show prices in your local currency; and our email newsletter service.
- The law: when the law or a court requires it, or to protect someone’s safety.
We never sell your personal data. We report misuse of copyrighted website images under the DMCA.
6. Your choices and rights
- See or delete your data: on the website, use My Account; in the app, use Profile › Delete account and data permanently. You can also email dheeraj@tadaindia.com.
- AI: turn each AI feature, and the use of your photo in AI wishes, on or off in Menu › AI & privacy in the iOS app.
- Blocking: block anyone, and unblock them in Menu › Blocked people.
- Location: turn it off any time in your phone’s settings.
- Cookies: turn them off in your browser settings.
7. Children
You must be 16 or older to have a Ta-Da account (see our Terms of Use). Parents and guardians can add their children’s names, birthdays and photos, to celebrate them and build the family tree. Only a parent or guardian should add a child’s details. If you think a child’s details were added without permission, email us and we’ll remove them.
8. The app stores
This policy covers both the iOS and the Android app. The app doesn’t track you across other companies’ apps or websites. If that ever changes, the iOS app will ask your permission first (App Tracking Transparency).
9. Security
- Data is encrypted in transit (SSL/TLS) and at rest.
- Two-factor authentication protects access to our servers.
- We regularly review our third-party vendors.
10. How long we keep data
- Accounts and content: until you delete them, or your account.
- Removed content: when our team removes something that breaks our rules, we keep a copy for 180 days for investigations, as Indian IT rules require.
- Payment data: as long as the law requires.
11. Contact and data breaches
- Questions or data requests: dheeraj@tadaindia.com or support@tadaindia.com
- Grievance Officer: Dheeraj Mohan, dheeraj@tadaindia.com, 4th Floor, Kannankandy Mansion, Nadakkavu, Kozhikode (Calicut), Kerala, India. We acknowledge complaints within 24 hours and resolve them within 15 days.
- Data breaches: we investigate at once, and tell affected users if there’s a high risk to them.
12. Changes to this policy
We may update this policy. The date at the top shows the latest version, and we’ll tell you in the app about important changes.